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Welcome to the fresh new meat experience

‘Look, I’m not expecting hygiene, this is India. At least make sure, I don’t see the rats!’. Circa 2014, Deepanshu Manchanda is shopping for fresh meat with an expat friend at the INA Market in New Delhi. His friend’s quip on the notable filth at the market stings because Deep is a meatlover himself, but seen objectively, seems fair enough. It gets him thinking of the unarguably low standards of fresh meat procurement in India. And how everyone has conditioned themselves to the status quo, including friends from abroad, who demand and expect absolute meat hygiene in their own country. Soon, Deep can’t look at Indian meat the same way again. There’s got to be a better way to serve...

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